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How to sell a corporate story on financial markets

Training description:

The aim of the training is to show participants how to best present their companies to the financial institutions, i.e. how to tell them a story. During the training the participants will learn market techniques of business model  description and linking it with numbers (elements of financial statements and indicators). The attendees will learn how to suit the story to the company’s situation (sector it operates in, moment in growth cycle) and what features should the equity story possess to be credible in the eyes of a financial person, especially capital market participant. Emphasis will be put on practice – training will be illustrated with examples and will include a case study as a summary.

Target group:

Owners, managers and financial directors as well as persons employed in controlling and investor relations departments, employees responsible for relations with banks and financial institutions. Employees of companies that are listed, that are considering listing on WSE or NewConnect or considering other financing sources (banks, VC/PE). Both English speakers and persons who wish to practise their English and expand economic language vocabulary.


  • Storytelling – what is it and to whom a story can be sold
  • Pillars of the story – how to start creating it and what to include
  • What stories do the companies tell the market
  • Case study

More information in the brochure below. 

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