Courses and trainings for companies - Ernst & Young Academy of Business
Home   Courses   Innovations   Thinking Tools. Narzędzia tworzenia skutecznego komunikatu

Thinking Tools. Creating effective statement

This course will be led in Polish

Learn thinking tools useful for translating product characteristics into attractive and understandable values that customers are looking for. 
Learn how to organize systematic group work and how to practically use eight patterns of creating effective communication.
  • For whom?
  • Objectives and advantages
  • Programme
  • Date and location
  • Tutors
  • Price
  • Contact
  • Educational points/units
  • Download

For whom?

We welcome everyone intrested in the topic and especially people who are resposible for managing and communication in their organization.


  • Understanding and practicing thinking tools responsible for creating effective communication.
  • Preparing solutions for communicating benefits, proposed by participants


  • "Inside the box thinking"? Two stages of innovative thinking
  • Why everyone wants to be innovative but not a lot of people effectivly innovate
  • What is "fixation"?
  • What are thought patterns?
  • AVM techique
  • Blueprints for creation of effective statements
  • Creating new functions
  • Metaphor
  • Subtraction
  • ...and many other interesting topics

Price 2100.00 PLN (+ 23% VAT)


Oktawia Kuruś | tel. + 48 517 882 348 |

This website uses cookies which are stored on your computer. By continuing to browse this website you are agreeing to our use of cookies. Find out more by reading our privacy policy