Testing digital products
There is no success in the digital industry without testing. The course will present a step-by-step process of validating design ideas to help you minimize the risks associated with the implementation of new digital solutions in your company.
With this practical introduction to the main research methods that allow you to validate a product – also with the users themselves – you will learn how to minimize the risk of project failure.
The training course focuses on selected methods of testing product ideas and finished products (such as usability tests, A/B, exploratory interviews), providing you with both theoretical knowledge and a ready process to validate a wide range of solutions developed by your team. You will learn how to choose research methods, how tests reduce implementation risks, and how to run them correctly.
- You have experience in design (over 2 years), and you work in the field of UX and Product Design
- You design and conduct UX research
- You work as a Product Manager and lead projects
- You are in a team that works on new products
- You are interested in testing solutions with users
Objectives and benefits of participation
- You will gain practical knowledge of the main validation tests
- You will learn to independently conduct basic research using a ready-made process tailored to the needs of your project
- You will learn the mechanism of risk minimization by testing products
- You will learn the key elements that determine proper testing, as well as the most common pitfalls and research mistakes
The course contains four modules thanks to which you will gain a broad overview of available validation methods and processes, ready for practical use.
Module I: Introduction to product testing
- Advantages of research activities and the risk of their absence
- Basic research processes
- Quantitative and qualitative research
- Design assumptions and research hypotheses
Module II: Exploration without user participation
- Netnography, i.e., web research
- Trends and reports – how to search and analyze?
- Desk research
- Prioritization of applications
Module III: Selected user research
- Exploratory and in-depth interviews
- A/B tests
- Usability testing (various types)
- Focus groups and workshops
Module IV: Designing and conducting research
- How to choose the right test?
- Designing a research plan
- The most common research pitfalls
- Summary of the study
Maciej Grątkowski - UX Designer, Product Design Manager, Design Consultant, EY Academy of Business trainer. Maciej focuses on user and business value, functionality and people. He is passionate about OOUX.
Agnieszka Zygmunt - UX Researcher and Service Designer with experience in Industrial Design, EY Academy of Business trainer. Agnieszka has been analyzing, conducting research, experimenting, and designing services for years.
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