The basics of UX design – EY Academy of Business

The basics of UX design

What is UX, and where does it come from? How to create information architecture and good user flow? How to make your solution meet the real needs of users?

User Experience design focuses on providing the recipients with the best possible product and the best experience from its use. You will learn how to navigate the myriad of methods and processes available so that the solution you create thanks to UX design is maximally tailored to the needs of the customers and users.

We will introduce you to key areas related to UX. The course is focused on bringing practical insights, while also presenting the necessary theoretical context. It is a great opportunity to ask questions to experienced designers and to get support in actual design and product work.

You will get tips on how and where to look for reliable materials that allow you to expand your knowledge in the field, as well as on how to choose the most valuable ones. The course is supplemented with best practices in the UX design industry.

  • You want to gain basic knowledge that will allow you to start working as a UX designer
  • You did a short internship or are just starting your career as a UX/UI/Product Designer (0-2 years)
  • You work in another design or organizational department closely related to UX design (e.g. PM, PO, Sales, FE)
  • You are interested in user-centric design and design thinking

Objectives and benefits of participation

  • You will understand the basic issues tackled by the UX Design process: usability, User Centered Design, design process (Learn – Build – Measure model)
  • You will structure your domain knowledge in the field of UX design
  • You will learn the basic tools (digital, workshop, conceptual) used on a daily basis during design work
  • You will learn about standards, best practices and design patterns
  • You will outline further paths of professional development, learn about valuable sources of domain knowledge and information channels

Day 1: UX design — theory with reference to reality

Module I: Theory — basics of UX design

  • What is UX Design, and where does it come from?
  • User-Centered Design (UCD)
  • Combining the world of science and business — an experimental approach
  • Why UX design has become a standard in many industries — about the values ​​of usability and accessibility

Module II: UX designers in product development

  • The process of creating digital products — waterfall and agile
  • Presentation of the design process in the iterative model Learn — Build — Measure
  • The most common tasks of UX designers at individual stages, supported by examples from real projects

Module III: UX design in practice

  • About the working environment of a designer in technology companies
  • Common problems faced by UX designers and how to solve them
  • Career in UX — how to effectively gain experience and first orders; development directions for designers
  • A handful of good practices and life hacks to accelerate professional development

Module IV: Summary and Q&A

  • Why is it worth getting more involved in UX and is it for me?
  • Q&A session — prepare your questions!

What’s next?

  • An introduction to the library of expanding materials prepared especially for trainees

Day 2: Practical workshops

Workshop — Designer’s Toolbox

  • Familiarization with the most necessary tools used in everyday design work
  • Individual and group work on a prepared project problem
  • Development of design artifacts such as Lean Canvas, Proto-persona, User Journey Map, Sitemap and Wireframes
  • Summary and questions

What’s next?

  • Handing over templates and a selection of extension materials regarding individual design tools

Maciej Grątkowski - UX Designer, Product Design Manager, Design Consultant, EY Academy of Business trainer. Maciej focuses on user and business value, functionality and people. He is passionate about OOUX.

Agnieszka Zygmunt - UX Researcher and Service Designer with experience in Industrial Design, EY Academy of Business trainer. Agnieszka has been analyzing, conducting research, experimenting, and designing services for years.

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The basics of UX design

Price

EUR 690 net

The basics of UX design

What is UX, and where does it come from? How to create information architecture and good user flow? How to make your solution meet the real needs of users?

User Experience design focuses on providing the recipients with the best possible product and the best experience from its use. You will learn how to navigate the myriad of methods and processes available so that the solution you create thanks to UX design is maximally tailored to the needs of the customers and users.

We will introduce you to key areas related to UX. The course is focused on bringing practical insights, while also presenting the necessary theoretical context. It is a great opportunity to ask questions to experienced designers and to get support in actual design and product work.

You will get tips on how and where to look for reliable materials that allow you to expand your knowledge in the field, as well as on how to choose the most valuable ones. The course is supplemented with best practices in the UX design industry.

For whom?

  • You want to gain basic knowledge that will allow you to start working as a UX designer
  • You did a short internship or are just starting your career as a UX/UI/Product Designer (0-2 years)
  • You work in another design or organizational department closely related to UX design (e.g. PM, PO, Sales, FE)
  • You are interested in user-centric design and design thinking
Objectives and benefits

Objectives and benefits of participation

  • You will understand the basic issues tackled by the UX Design process: usability, User Centered Design, design process (Learn – Build – Measure model)
  • You will structure your domain knowledge in the field of UX design
  • You will learn the basic tools (digital, workshop, conceptual) used on a daily basis during design work
  • You will learn about standards, best practices and design patterns
  • You will outline further paths of professional development, learn about valuable sources of domain knowledge and information channels
Programme

Day 1: UX design — theory with reference to reality

Module I: Theory — basics of UX design

  • What is UX Design, and where does it come from?
  • User-Centered Design (UCD)
  • Combining the world of science and business — an experimental approach
  • Why UX design has become a standard in many industries — about the values ​​of usability and accessibility

Module II: UX designers in product development

  • The process of creating digital products — waterfall and agile
  • Presentation of the design process in the iterative model Learn — Build — Measure
  • The most common tasks of UX designers at individual stages, supported by examples from real projects

Module III: UX design in practice

  • About the working environment of a designer in technology companies
  • Common problems faced by UX designers and how to solve them
  • Career in UX — how to effectively gain experience and first orders; development directions for designers
  • A handful of good practices and life hacks to accelerate professional development

Module IV: Summary and Q&A

  • Why is it worth getting more involved in UX and is it for me?
  • Q&A session — prepare your questions!

What’s next?

  • An introduction to the library of expanding materials prepared especially for trainees

Day 2: Practical workshops

Workshop — Designer’s Toolbox

  • Familiarization with the most necessary tools used in everyday design work
  • Individual and group work on a prepared project problem
  • Development of design artifacts such as Lean Canvas, Proto-persona, User Journey Map, Sitemap and Wireframes
  • Summary and questions

What’s next?

  • Handing over templates and a selection of extension materials regarding individual design tools

Price

EUR 690 net

Location

Online Live

Date

11-12 April 2024

Contact

Sabina Sikorska-Suwała

Course Projects Expert

  • +48 572 002 720
  • Sabina.Sikorska-Suwala@pl.ey.com